About Us
Hertford Advisors was founded on a simple belief: that every business — from scaling startups to established enterprises — deserves access to strategic, reliable financial expertise, exactly when they need it.
Over the past seven years, we’ve partnered with organizations of all sizes and across a wide range of industries. From fast-growing companies building out their first finance function to large firms needing interim leadership or specialized support, we’ve helped our clients navigate complexity with clarity and confidence.
What began as a solo consultancy has evolved into a collaborative team of seasoned professionals — CFOs, controllers, accounting managers, and specialists — trusted for both high-level insight and hands-on execution. Whether we’re brought in to lead, optimize, or simply support, our approach is always the same: practical, tailored, and deeply invested in your success.
At Hertford, we blend experience with flexibility. We fill the gaps, strengthen your team, and make finance feel less like a burden and more like a strategic advantage.
What We Bring to the Table
Strategic Financial Leadership
Big-picture thinking, tailored to your business stage and goals.
Reliable Day-to-Day Support
Controllers, accounting managers, and specialists who ensure your financial operations are tight.
Flexible Engagements
Work with us on your terms: fractional, interim, or project-based.
Clear Communication
No jargon, just straight answers and insights that drive decisions.
Let’s take the complexity out of finance — so you can focus on moving your business forward.
Meet the Team
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Andrew Bailes
Principal & Contract CFO
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Noel Aucoin
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Vanessa Jackson
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Aaron M
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Melissa May
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Sheila McClement
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Rhiannon Potter
Controller
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Gemma Stainke
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Will Taylor